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Localise for Brazil or Portugal; don’t localise into Portuguese

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brittonprocolIt is essential to tailor your translated websites to a particular market, taking into account the country as well as the language. If you want to sell your products in Brazil, for example, translating your site into Brazilian Portuguese, as opposed to European Portuguese, is vital. Any on-page and off-page Search Engine Optimisation should also target Brazil specifically. Popular search terms vary widely from one country to another, even when the same language is spoken, so keyword research should be carried…


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